THAÍS IMBUZEIRO WORK
Communication Officer Activities
Promotes awareness about the organization agenda through the dissemination of strategic information and materials;
Maintains networks and knowledge assets for use within visibility and institutional image initiatives;
Formulates strategy for the implementation of promotional activities and materials;
Develops strategies for improved and expanded coverage in the media and stakeholders;
Support in strategic planning for local communication;
Develops and / or adapts communications procedures and protocols (editorial policy, logo use, etc.); manages communication files (photo library, hardcopy and online libraries, etc.).
Makes recommendations on the design and delivery of institutional image and advocacy activities (and sometimes depending on the demand and on the number of employees of the organization I was responsible for creating design pieces and for implementing an Advocacy Agenda);
Elaborate, adapt and update content (text, photo and video) for online and offline communication channels, internal and external;
Elaborate institutional and support content such as presentations, invitations, information notes, folders, briefings, speeches and reports;
Produce publications, from content, follow-up of graphic design, printing to the implementation of dissemination and distribution strategy;
Updates regularly the organization communications channels.
Dissemination and distribution strategy for produced materials;
Translate and revise content from Portuguese to Spanish and English and vice-versa, including communication materials, such as presentations, releases and notes, among others;
Develops documents / publications / communication materials, presentations, speeches, background information for interviews, formal / informal meetings, and other communication events;
Distributes institutional communication materials to key audiences
Review documents and materials intended for use within and outside the organization to ensure consistency and validity of communications;
Creates and cultivates networks of partners to promote the organization communications strategies;
Supports events organization
Develops advocacy materials (factsheets, presentations, briefs and etc.);
COMMUNICATION PLAN - PELLINSKY
Production of a communication plan, together with the team, to delimit the direction that the organization will follow in the communicational scope. Plan with a description of the organization, a diagnosis, and the strategic plan for the area of communication. It also contains suggestions of objectives, strategies, and communication actions that will be able to solve the communication problems identified and expand the positive reach, strengthening the strengths of the organization, aiming at the sustainability of the association, taking into account that it is a non-profit organization. This communication plan won the 2014 ICO AWARD from the University of Brasília.
SOCIAL MEDIA PLAN
This Social Media Plan, made together with a team, aims to map and define strategies to improve the presence of the Pellinsky NGO on social media, as well as to guide the Pellinsky team in the organization's online communication.This social media plan won the 2014 ICO AWARD from the University of Brasília.
EVENT ORGANIZING - THE LONG JOURNEY EXHIBITION
Co-responsible for the organization and implementation of the outreach event "A Long Journey" Photography exhibition; successfully launched the exhibition at the National Museum in Brasilia and in a prominent cultural venue in Rio de Janeiro, with the support of Ministry of Foreign Affairs of Brazil;
Collaborated with the UNRWA Commissioner-General Pierre Krahenbühl visit planning in the occasion of the exhibition launching event, liaised with HQ and the MFA to draft the agenda and secure strategic meetings for UNRWA's relations in Brazil; responsible for logistics planning during the entire visit.
Liaised with the MFA and private sector partners to secure 50,000 USD in funds from different sponsors to launch the exhibition project in Brasília and Rio de Janeiro cities;
Organized the launching event for 80 guests in Brasília, targeting primarily parliamentarians, diplomats and the Arab community in Brasilia. Hired all contractors and managed the entire exhibition and event budget;
Liaised with UNIC Rio and MFA to organize a press conference in the occasion of the meeting of the CG with the Foreign Minister, liaised with local and international media to cover the exhibition and the visit, organized interviews during the visit; Oversaw the press release distribution, replied to media queries;
Built up 3,000 subscribers/potential donors database with the contacts of the exhibition visitors;
Secured promotional support from main partners (Arab Brazilian Chamber of Commerce, Institute of Arab Culture, UNIC Rio, Ministry of Foreign Affairs and Federation of Muslim Associations) for the exhibition Project;
Secured a pro-bono venue and storage for the exhibition to be displayed in Rio de Janeiro;
Organized a debate in the framework of the exhibition in Rio de Janeiro, namely, ‘The humanitarian dimension of the Syria crisis: Palestine refugees’, with 100 attendees. The debate had prominent academic representatives, Government representatives and the UN Resident Coordinator in Brazil among its speakers;
Oversaw the creation of the launching invitations and all related communication material, responsible for drafting the ceremony programme, inviting key-speakers and briefing the key-speakers before the event start.
Liaised with service providers and negotiated pro bono services;
Managed press relations in collaboration with UNIC Rio;
Coordination of 15 volunteers team working at the Long Journey Exhibition in Rio de Janeiro to raise awareness for the Palestine refugees issue. Idealization, Planning, Training, and Coordination of the Project were under my responsibilities.
*The exhibition was an important awareness-raising tool among the civil society and also helped to promote the UNRWA brand and work among Brazilians who have very little knowledge of the Palestine refugees reality;
BRAND IDENTITY MANUAL - PELLINSKY
Production of a Brand Identity Manual, together with a team, to explain the visual uses of the Pellinsky brand. Visual identity can be the public's first contact with the organization, and it is largely responsible for arousing curiosity and interest.
The correct use of the manual intends to unite the Pellinsky Group's communication, transmit its values and objectives correctly and give credibility to its discourse.
PUBLIC DIPLOMACY OFFICER
While working at the Brazilian Mission to the United Nations in New York I was responsible for developing and implementing the communications strategy for the Brazilian and Diplomatic audiences aiming to increase brand awareness and bring visibility to DELBRASONU‘s work as well as maintain diplomatic relations with other key actors at the UN such as UN Agencies, other Missions, NGO‘s, Academia and Civil Society. Among my main competencies, it can be highlighted: Media Coverage of Brazil's participation in UN meetings and events, the follow-up to the Commissions of the 72nd General Assembly of the United Nations, covering themes of Human Rights, Peace and Security and Development. Producing content for Website, Facebook, Twitter Youtube and Instagram - these last two were created under my management and since then the whole team has been working together to successfully increase engagement on those platforms. Beside producing Multimedia content and managing social media. I was also responsible for Analysis of Metrics, Press Office, Public and External Relations and Event organization, supporting liaisons with the Brazilian Government Entitities, UN Agencies and Secretariat, Diplomatic Representations, Media and Academia.
In the photo, Professor Jane Burbank, from New York University, who gave a lecture and participated in a debate at the Brazilian Mission to the UN, in New York, with me and the Deputy Permanent Representative of Brazil to the United Nations, Ambassador Frederico Meyer.
PROJECT REFUGEES IN SCHOOLS
The Refugees in Schools project promotes meetings between people in refugee situations and students from public and private schools, providing an extraordinary opportunity to bring students and teachers closer to the reality of conflicts and persecutions that cause forced displacement around the world.
My job is to give lectures in schools to inform who the refugees are and why they had to leave their countries, to sensitize a new public to the subject, to end prejudice and xenophobia in society, and to mobilize children and young people in actions to support the refugees, promoting values such as empathy and solidarity.
UNHCR COMMUNICATIONS CONSULTANCY
2017 - Translation of written material of Winterization Campaign of Middle Eastern Refugees
2017 - Subtitling and Adaptating video of Rohingya refugees
2017 - Translating and Subtitling 3 videos of the campaign Children on the Run
2018 - Translating, Subtitling and Adapting the video A Global Refugee Crisis
2019 - Transcript and Translating from Spanish and Portuguese to English 4 audios and 2 videos of interviews with Venezuelan refugees living in Boa Vista and Pacaraima.
ADVOCACY - WORLD VISION
Representing World Vision at the Brazilian Migration Advocacy Net
Positioning of World Vision and the Rede Forte Project- SDGs in national and international committees, meetings and forums;
Participation in committees and meetings in Brasília to influence the consolidation of Advocacy actions to implement the SDGs;
Support and contribute to the preparation and publication of the Spotlight Report on the 2030 Sustainable Agenda;
Support, organization and participation in seminars to encourage the creation of state and municipal commissions pro-SDGs;
Support for conducting and participating in public debates on the implementation of the Agenda 2030 in Brazil;
Participation as technical support at the National SDG Commission at the Brazilian National Congress;
Advocacy actions at the National Congress for the implementation of the Agenda 2030 in the triennium;
Supporting Communications Department in Brasilia when needed, with press office, Social Media, Video Editing, Desing, Public Speaking, Organizing events, taking pictures and recording videos.
Coordinated and trained a team of 30 volunteers for an Event
Advise the Institutional Relations and Advocacy directorate on SDG's theme
* In the picture above, the first meeting of the Brazilian Migration Advocacy Net